Energy Efficiency: No Longer Just a Nice-to-Have Social Program for Utilities
In today’s new green energy economy, utilities must seek ways to meet ever-growing electricity demand, reduce the impact of power generation on the environment, manage fuel costs and curb the need to build additional infrastructure. Energy efficiency is a vital component in managing these demands and now more than ever is becoming a cornerstone in utility resource planning.
So, while energy efficiency used to be a “nice to have” social program, it is turning into a fundamental strategy for utilities to meet changing regulatory requirements and cost challenges. While there are a number of hurdles to truly benefitting from energy efficiency and other demand response programs (i.e. alternative cost recovery mechanisms due to decreased usage), a basic barrier exists between many utilities and their customers in communicating the importance of reduced usage and the best ways to do it. Customers have to buy into energy efficiency – and it falls on utilities in large part to communicate this message.
A couple of very successful initiatives are happening in Canada at the moment – EnWin Utilities of Windsor, ON has implemented a Green Suites program for its hotel customers (currently in the pilot stage). Its focus is educating the industry on conservation and offering incentives to upgrade facilities. The same utility has a highly successful Great Refrigerator Round-up program for its residential customer base – EnWin is picking up customers’ old fridges and recycling them. This gives customers added incentive to buy new, more energy efficient models.
In another more government centered example also from Canada, New Brunswick has joined with the Conservation Council of New Brunswick (an environmental NGO) and Rogers TV (large telecom within Canada) to bring a new TV series to help homeowners save money by learning how to make their homes more energy efficient and reduce greenhouse gas emissions. This six part series aimed at the average New Brunswick Homeowner and energy ratepayer looking for information and guidance on how to decrease energy use by making improvements to their homes.
As energy efficiency become even more important, it’s certain we’ll continue to see an increasing number of programs like the examples I’ve just given – all in an effort to do more with the same resources.
To learn more about EUCI’s latest energy efficiency conference, please visit the following link:
Energy Efficiency: Helping customers Transition into a New Green Energy Economy
